Chances are, you’re familiar with brands that have “gone retail.” Under Armour is an example that comes to mind. The sportwear company initially built brand awareness through innovative marketing, licensing with sports teams and by distributing products through multi-brand specialty retailers. Fueled by explosive success…
From pop-ups to exclusive web content, there are a number of tools available to brands that create compelling ways to engage consumers. A number of these examples are on display during this Holiday season. With a slight obsession with chocolates and sweets, here are some…
Non-food retailers set their sights on food & beverage concepts to reinvigorate large retail spaces, generate buzz, drive visits and target growth. Retailers are Creating Moments for Customers to Shop & Savor For some time now, retailers have been incorporating in-store restaurants, cafés and high-traffic…
Amazon.com has been tip-toeing into the world of brick and mortar retailing for some time now. There have been small outposts at colleges and a few beautifully designed bookstores have been popping up in cities with rumors for several hundred more. As I have said…
Three things have become strikingly apparent during the start to the 2016 Holiday season: Retail sales are off to a very good start, driven by strong promotions and a big influence from online sales. 154 million shoppers were reported to have gone shopping over the…
I recently had the privilege to speak at PLMA Live breakfast session at the Private Label Manufacturing Association Conference held in Chicago on November 15th. PLMA is the world’s largest trade organization dedicated to store brands. The organization has grown and is thriving as private…
It may be hard to believe that the last time the Chicago Cubs won the world series, this Presidential election hadn’t started yet. What may be even more unbelievable, is that despite how it may seem, this election cycle hasn’t been anywhere close to 108…
In the new world of retail, customers are not only deciding retailers’ success, they are becoming part of it. Not only do they want to be served well, they want to be in the driver’s seat and be part of the creation of the product….
Until last year, retailer priorities over the Thanksgiving holiday was to squeeze out every penny out of the holiday shopper, leaving sales associates and other retail employees to cut short their holiday time to open doors and cater to early bargain hunters. From a pragmatic business…
The recent sale of Aeropostale assets to General Growth Properties and Simon Property Group has created a lot of head scratching. Some have suggested this is the start of a new trend. We think not. This was a unique set of circumstances involving the top…
